There are two types of integration: vertical and horizontal. One method by which Big Food companies save money is through integration. No matter how old or even what species, Nestle has products for every family member to consume-from baby food to chocolate, drinks to healthcare and nutrition, dairy to dog food. Their brands include Lays, Sabra, Ruffles, Quaker Oats, Lipton, and Life. Though best known for their soft drinks, PepsiCo is also the owner of several other brands across various sectors. In addition to controlling a number of food brands such as Hellman’s and Magnum, Unilever also owns several household brands beyond food including detergent, personal care, and cleaning products. Coca-Cola controls a wide array of drink brands ranging from sodas and teas to energy drinks. The brands owned by Mars include several household staples such as Pedigree dog food, Ben’s Original rice, Twix, and Banfield. Brands owned by the company are mostly snack foods and include Cadbury, Belvita, Chips Ahoy, Halls, and Milka. Another massive company, Mondelez products are available in over 150 countries around the world.
These sectors are dairy, plant-based foods, water, and specialized nutrition products. Danone specializes in products within four sectors of the food industry. The range of products produced by companies owned by General Mills spans baking products, cereals, pastries, fruits, ice cream, organic products, pasta, soup, spices, yogurt, vegetables, prepared foods, snacks, and pet products. In addition to companies retailing directly to consumers, Associated British Foods also controls businesses and brands in the agriculture, sugar, and ingredient industries.
Their products include Mazola, Ovomaltine, Rajah, Tip Top Bakery, and Big Ben. With products available globally, Associated British Foods is one of the largest contenders in the world of Big Food. Other Kellogg’s brands include Corn Flakes, Pringles, Town House, and Cheez-Its. Their largest plant-based company is MorningStar Farms, which was founded in 1974, though Incogmeato started popping up on store shelves in recent years as another plant-based offering. Kellogg’s describes itself boldly on its site as “one of the original plant-based wellbeing companies”.
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